From the Ashes to the Phoenix

From the Ashes to the Phoenix

Not to long ago I watched a movie that many of you may have seen. It was Harry Potter and the Chamber of Secrets. In this movie a legendary bird known as the Phoenix helps to rescue young Mr. Potter.

The Phoenix is said to posses great strength and have powerful healing abilities in their tears. Then once every 1000 years they burst into flame and burn up to nothing more then ashes. It is from those ashes that the Phoenix is reborn.

Now you might be asking what this all has to do with your business.

Quite simply, EVERYTHING!

You see many times the only reason a business truly dies is simply because we let it. We give up. Or we think that we have failed and we walk away. However had we stayed like the Phoenix our business would have been reborn all the stronger and wiser.

As marketers we need to emulate the Phoenix. When we have an idea or project that dies we must take those ashes (all the mistakes, misgivings, hardaches) and allow ourselves to be reborn from them.

Unlike the Phoenix, however, we can have some control over when we burst into flames. We can do this by learning from the “ashes” of others that have burned up before us. We can in fact incorporate their mistakes and wrong turns into ourselves so we can extend our lifeline.

Where do we find those ashes?

We find them in the books we read, both physical and electronic. We find them in the courses we take. We find them in the newsletters and ezines that we read.

Most importantly we find those ashes by studying those we consider to be successful. There is, however, a trick to this. Many of us, myself included, only study the success of those we admire. When in fact we can learn just as much, maybe even more, by studying their failures as well.

So I ask you. When your business bursts into flames are you going to simply walk away from the heap of ashes? Or are you going to be reborn from those ashes to emerge a Beautiful, Powerful Phoenix?

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Copyright (c) 2003Jeff Carter
Jeff is the owner of http://Home-Marketing-Center.com
He also publishes the highly informative ezine Down
Home Marketing. To receive your free subscription go
to: http://Home-Marketing-Center.com/DownHome
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